About Us
Brand Statement
We transform a simple phrase into a powerful mantra: “It’s just how I’m built.” Our brand stands alongside those who conquer daily challenges—athletes battling through pain, single parents navigating life’s hurdles, and every individual who faces tough seasons. We craft durable, honest apparel that embodies resilience and defiance against the odds, reminding wearers that strength is found in persistence, no matter the battle.
Mission
Our mission is simple yet profound: to empower everyone living with the weight of life’s challenges—moms raising families alone, workers facing relentless pressure, and anyone who refuses to be defined by their struggles. Our thoughtfully made apparel is designed to support those who rise up each day, equipping them with garments that reflect their grit and unwavering determination to keep pressing forward, moment by moment, rep by rep.
Who We Are & Why We Do What We Do
We are a community of fighters—everyday champions who refuse to back down. We believe in the strength within each person to face life’s difficulties head-on. We create straightforward garments for those whose work is persistence: mothers balancing multiple responsibilities, workers showing up despite exhaustion, veterans and athletes overcoming adversity, and anyone who chooses to wake up and try again.
Our clothes symbolize life's journey, celebrating resilience in all its forms and serving as a reminder that no challenge is too great when faced with unwavering determination. We design with durability, fit, and clarity of message so that our clothing becomes a reliable partner in every day’s grind, allowing the focus to remain on the next task, the next hour, and the next moment of triumph.
Tone & Promise
We speak with a calmly resolute tone, encouraging without glossing over struggle. We honor dignity, expect hard work, and deliver reliable gear that withstands the test of the day. Each piece we create is a quiet defiance, a promise to yourself that you’re built to endure.
Inspirational Message
“Inspiration comes from within, and as it is written in Isaiah 40:31 (NIV): “But those who hope in the Lord will renew their strength. They will soar on wings like eagles; they will run and not grow weary; they will walk and not be faint.” This verse fuels our commitment to uplift our community, reminding us all that strength is found in faith and unity. Together, we can rise above life’s obstacles and keep moving forward, no matter what.
The Significance Of Our Brand Name.
At the heart of our brand is the name "Psalms," which originates from scripture and embodies a profound legacy of spiritual guidance and emotional support. The Psalms have long served as a powerful tool for individuals seeking solace in times of pain, grief, fear, and joy, providing a framework for prayer and reflection.
The "PR" in our brand stands for "Personal Record," symbolizing not only the best achievements in fitness but also the milestones and accomplishments we reach in our personal and professional lives. Just as individuals strive for personal bests in their fitness journeys, we believe everyone has the potential to set and achieve meaningful records in various aspects of their lives.
By melding these elements, our brand is dedicated to empowering people to document and celebrate their personal records—whether in fitness, tasks accomplished, or emotional growth. Psalms and PRs together reflect our mission to provide a supportive resource that encourages individuals to embrace their journeys, reflect on their experiences, and pursue their personal bests with confidence.
Our brand was created to inspire connection, self-reflection, and personal development, fostering a community where everyone can find strength in their individual journeys.